omo studio project

This was a team presentation assessment for our Studio Project Assessment in the Advertising Industry Practice course.

We chose to work on the OMO laundry detergent brand and focus on their laundry pods product category because they’ve received a mixed response from consumers about this product. Some consumers love the convenience while others felt like the scent was a bit too strong to their liking.

Our objectives were:

• To get husbands/dads to help in doing chores at home.

• To educate kids on doing laundry.

We thought to target family men with children between the ages of 4-9 years old.

We came up with the following:

SMP: Break the cycle.

Positioning line/ Tagline: We’re in this together.

I created the storyboard for the TVC for this campaign as part of our creative submission.