D&AD Audible Brief
-Audible Effect-
Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle.
Audible want you to persuade ‘Leisure Upgraders’ in the UK, the USA or Australia that their needs and attitudes suit the Audible service, and drive them to sign up to an Audible 30-day free trial using an Out of Home [OOH] Campaign.
Our team decided to persuade our audience to ‘Create a Better Version of Yourself’ with the ever expanding categories of books available and knowledge gained from the Audible Library, and this was the ‘Audible Effect’, this message was available on all our OOH executions.
Team: Callum Carter, Clarissa Daverne, Ramy Najmeddine.
